Riverside Writers’ meeting last night was unusually well attended, largely due to the coverage given in the local press about an event I'd organised. We were joined by Gary Smailes from Bubblecow http://www.bubblecow.com/ who delivered an information-packed talk about today’s publishing business and the value of social networking. First Gary talked about the pros and cons of self-publishing, and the various options available. These roughly fall into two categories - the kind you pay for, or the web-based sort where you upload your MS to a print-on-demand site. Self-publishing is really only a valid option if you plan to sell a limited number of copies to a pre-established audience, such as friends and family or a circle of acquaintances who share a specific interest relevant to your book. Increasingly, mainstream publishers instantly reject any self-published works unless they have sold an absolute minimum of 3,000 copies, and very few achieve this. Gary then moved on t...